It is virtually impossible for The Global Associates Lead Generation Services to function efficiently if the database they work with is flawed. Using a database full of errors, dupes and format inconsistencies is a sure way of inviting trouble for lead generation services; their efficiency would be compromised and there would be a great wastage of time and resources on a regular basis. There has been a data explosion in this era of internet revolution; data flows in constantly from varied sources and of course, the in-house teams also enter data manually. Maintaining an error-free, flawless database is a very challenging job to say the least.
Flawed data: Inviting trouble
Maintaining a flawless database should be one of the top priorities of lead generation services since the slightest of errors or innocuous looking mistypes could cause countless problems in a company’s database. Your workforce would take hours and hours of frustration to find and correct these errors. The results of these errors can be horrendous; you could be dialing a wrong person or even an non-existent number, getting the names and designations of the desired decision makers wrong, using a wrong script for a conversation, and so on. You risk losing some golden opportunities due to these errors, so having a clean database is essential.
An efficient process for data cleansing
It is imperative that you develop an efficient data cleansing process if you want to avoid problems caused by a flawed database. The important thing is to develop this process according to your style of working and your office environment to suit your needs.
Developing an efficient data cleansing process is a must for lead generation services in order to keep their data free from any dupes, errors or inconsistencies. We shall continue with this discussion in our next post to suggest a 5-step data cleansing formula that would generally suit all conditions and requirements.